Archive - Holistic SEO

One-Date Logic Bullshit

Are you changing the date of pages to make them appear fresh when the content has not been substantially updated? If you follow Raptive's advice, you're…

Jun 27 •

March 2025

Your Competition’s Winning (Small Site Thriving)

While everyone’s busy complaining, serious owners are quietly putting in the work. It’s tempting to pin it all on Google, but the real reason often…

Mar 26 •

February 2025

Links Matter, examples across 21 sites, generating 6M annually

This is often the difference between blogs that generate 6 and 7 figures annually. And critical for websites competing in the top 5 with high volume.

Feb 1 •

January 2025

Mixed Intent = Zero Traffic

If you're blogging in 2025, and still doing this, you deserve to lose traffic.

Jan 8 •

December 2024

Dec. Core Update Complete (Year End)

Recap of critical compontents I've seen significantly help owners recover and grow long-term. And the typical requirement to achieve meaningful results.

Dec 19, 2024 •

November 2024

Raptive Cloudflare Workers (Passive Revenue Increase)

Over the past month, I've been working with Jon, Raptive's Ad Strategy Manager, and testing their Cloudflare Worker on Luminary sites, generating at…

Nov 26, 2024 •

Proactive > Reactive > Inactive > Misdirected

I've worked with thousands of owners over the years, and this resonates with me now more than ever. If you're an owner and active on social media, I'm…

Nov 13, 2024 •

WordPress 6.7 - Do Not Update

Please do not update WordPress! As a general best practice, skip zero versions for WordPress Core, themes, and plugins (e.g., WordPress 6.7.0).

Nov 13, 2024 •

Domains (Renewals, Best Practices)

Imagine owning a revenue-generating website only to discover it is OFFLINE because your domain expired. This week alone, I've helped two offline website…

Nov 10, 2024 •

Growth Everywhere (Algos, AIO, SearchGPT)

I have no clue how many times I've said this, but I'll say it again. Improving internal quality has two significant benefits.

Nov 7, 2024 •

Do you run an Affiliate Program?

Consistently review because people will always find ways to take advantage. It invariably circles back to individuals making low-quality choices. When…

Nov 4, 2024 •

October 2024

Less is more, quality over quantity!

I often audit sites with thousands of posts spanning years, some of which have been in business for over a decade. Below, I'll share data and explain…

Oct 20, 2024 •

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