Raptive Best Practices

After fixing their display ads they went from $13 to $28 RPM overnight. And on sites making 10s of thousands per month, this is a game-changing increase to LTV (lifetime-value)

It’s surprising how often something is wrong, or at least poorly optimized, resulting in poor user experience, decreased revenue, or worse, both.

Ad Density Settings

This will depend, but on average, a…