Increasing Display Revenue with Data

I run a content overview document for clients, and one area that is often overlooked is optimizing revenue using pageviews, IPV, CPM, and RPM from either Raptive or Mediavine.

Below, I’ll briefly explain CPM, IPV, and RPM and then discuss ways to recapture and increase display revenue for Raptive and Mediavine.

Increasing Display Revenue with Data

CPM - cost per mille
All you…